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MOTION & UX

Musixmatch Pro x Runway

UX & UI

DAVIDE SORANZIO

MOTION

DAVIDE SORANZIO

DESIGN DIRECTOR

Alessandro Camedda

Client

Musixmatch

YEAR

2024

INTRO

BRIEF

Musixmatch and Runway partnered to combine AI-driven creativity with the universal language of music.

The challenge was to craft a clear, inspiring narrative that showcased how this integration empowers artists and simplifies the creative process.

Motion

Promotional video

I crafted a dynamic video mixing 3D elements to represent devices and 2D graphics inspired by Musixmatch’s branding.

This combination highlights the integration’s functionality while staying true to the brand identity, delivering a visually engaging and cohesive story.

Motion

Promotional video

Design

UI&UX

I designed the interface using Musixmatch’s design system, ensuring a seamless integration of their visual identity and functional elements.

The result is a UX that engages the artist in the video creation process, maintaining a human touch and avoiding the perception of fully automated creativity.

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