ECOSYSTEM DESIGN

MUSIXMATCH KIDS!

CREATIVE DIRECTOR

DAVIDE SORANZIO

COLLABORATION BRAND

MUSIXMATCH

THESIS SUPERVISOR

NICHE CHATHONG
SILVIO CIONI

INSTRUMENT DESIGNER

DAVIDE SORANZIO
ENRICO VERCELLINO

ILLUSTRATOR

ESTER GALLETTO
DAVIDE SORANZIO

YEAR

2022

INTRO

DESIGN CHALLENGE

Kids! is my thesis project in collaboration with Musixmatch. Let's start with the pleasantries.
Kids! is an ecosystem that includes an app and three cardboard musical instruments.

What is a project without a challenge? Kids! want to redesign music education for children aged 6 to 11.

TIPOGRAPHY

PALETTE_ROSSO

PALETTE_GIALLO

PALETTE_VIOLA

PALETTE_BLU

PALETTE_VERDE

IDENTITY

BRAND STRATEGY

But let's take a step back, and meet Kids! in its identity. Graphic elements, starting with the logo, are consistent with the leading Musixmatch brand. Once they grow up, children will remember us.

How to build a generation alpha-proof engaging identity? Mascots are the key! I designed five genderless characters that could be their own heroes.

IDENTITY

BRAND STRATEGY

ECOSYSTEM

APPLICATION

Application is a vital part of the ecosystem. It is divided into four main sections: home, stories, play and profile. The Stories section has adventures from everything we love: music, cinema and video games. Children can immerse themselves in interactive stories and discover nonnative worlds and sounds.

In the Play section, the child can have the experience of playing alone or with his friends. This mode fills the gap between digital and physical cardboard tools.

ECOSYSTEM

CARDBOARDS

Kids! is ready-to-play. Cardboards are easy to build; they don't obviously need scissors. One responsive cover for every instrument. Bringing the smartphone closer to the cardboard, the NFC patch will make the two talk and communicate which tool we have chosen.

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FOODINAR

MYSTIC MOTEL

LOFTNOVANTADUE